A Sacramento Superior Court judge has ruled against the People for Ethical Treatment of Animals (PETA’s) lawsuit alleging that the California Milk Advisory Board (CMAB) marketing claims about the care provided by California dairy farmers to their cows were “false, unwarranted and misleading.” CMAB’s promotional campaign called attention to the efforts of California dairy farmers to care for the health, comfort and welfare of their cows while acting as stewards of the environment. In the ruling issued Aug. 23, Superior Court Judge Lloyd Connelly denied PETA’s petition, saying that CMAB’s advertisements “convey a message that dairy farmers work fulltime to secure the health and comfort of their cows by providing a nutritious diet, good medical care and healthy living arrangements consistent with the highest animal welfare standards – matters shown to be supported by the direct aggregated experience and knowledge of CDFA personnel and CMAB members.” Western United Dairymen CEO Michael Marsh hailed the ruling. “CMAB is correct in asserting the fact California dairy families care deeply about the care and health of their cows. We owe this victory to the proud dairy families that provide our country and the world with fine milk and dairy products and to the wonderful industry programs that make all this possible.” Aug. 24, 2012 WUD Friday Update