Western United Dairymen’s Communications Manager Mark Looker has been named to the newly formed Cal Poly, San Luis Obispo Journalism Department Industry Advisory Board by Cal Poly President Jeffrey Armstrong. The 30-memmber panel includes alumni and industry professionals representing the department’s concentrations in broadcasting, multimedia, news-editorial and public relations. "As the field of journalism undergoes dynamic changes as a result of technological advances and business pressures, the experienced professionals who serve on the advisory board will help the department remain current and prepare students to enter the profession," said Board Chairman Tracy Campbell, vice president of public advocacy for the California Hospital Association. Looker, a 1976 Cal Poly journalism graduate, also serves on the Cal Poly Agricultural Education and Communication Department Advisory Council. Feb. 17, 2012 Cal poly Notice